41 Winks is an e-com brand that creates eye masks and other glam sleep accessories. As the Director of Brand Communications, I take over all brand marketing; it is my job to craft social copy, select images/graphics to post, create Instagram stories, curate the Pinterest feed, direct and shoot photos and assist in influencer strategy to help expand the brand’s reach.
GROUP WORK CREATIVE is a content creation studio led by Jane Claire Hervey that launches projects, products, events and brands. I came on board to get workin’ with clients by assisting in everything from brand development to photoshoot conceptualization to e-mail marketing to blogging. In July of 2018, Group Work put on the very first Born Into This Conference for Doula Trainings International, designing the event's experience and managing all of the event's creative and logistics teams. I also assisted in 2019’s Born Into This event production.
My main projects have been Bartaile, a design-driven handbag, and Doula Trainings International, an educational body that certifies doulas, childbirth educators and lactation specialists.
I shot product shots for Sayran, a Los Angeles-based jewelry brand. Her bold, authentic jewelry and my use of vibrant color proved to be a perfect match.
I was hired by VICELAND, VICE Media's television channel, to shoot their event space for SXSW 2018. I was in charge of identifying photo ops, shooting photographs as well as editing during the duration of the festival.
For Naturally Curly, I selected locations around Austin to photograph editors and an array of products for web and social, including a Halloween-themed shoot and fitness fun-themed shoot.
BOSSBABES ATX / CRAFTHER MARKET / GET TO WORK.
I've been fortunate to work closely with #BOSSBABESATX, a nonprofit that connects women and nonbinary creatives, entrepreneurs and organizers through events and other initiatives. I've shot events, portraits and set up a booth at one of their meets as their featured event photographer. I’ve also shot other #BOSSBABESATX-produced events, such as WORK and their craftHER market vendor meet-up.
NOT JUST A COMB
Not Just A Comb is Capetown-based design project and outreach program that works with NGOs/ nonprofits in South Africa by designer Hamzeh Alfarahneh. I was tasked with conceptualizing, shooting and editing content for two of the designer’s combs.
For Vega, a plant-based nutrition brand, I shot content for a week of events when their tour bus stopped in Austin. Events included a pop-up shop at Soul Cycle, Wanderlust Yoga and an ambassador event (feat. a group work out, photo booth, food, drinks and a live DJ for the dance-floor).
IGAUSTINTEXAS is an Instagram account and community group dedicated to creative community and exploration in Austin. As a team member & moderator, I help to curate the feed by selecting and featuring content, as well as work to increase social media engagement for our 11.9K (and growing!) followers.
Bontá is a functional beverage made with Mediterranean sourced and inspired ingredients. As a marketing assistant, my main focus was to build Bontá into a health and lifestyle brand through social media. I led social by crafting copy, increasing overall engagement, spearheading community management and assisting in influencer strategy. In just 2 months, Bontá‘s Instagram followers increased by 10% and engagement rates went up 300%. They reached 50 food, fitness and wellness influencers and expanded retail store placements all across the New York City area.